Joe Garber
Boise, Idaho
Overview
I help B2B tech companies grow – whether they’re global enterprises or early-stage startups. Over the last 15+ years, I’ve led marketing through hypergrowth, spin-offs, and acquisitions, with a few successful exits along the way. What makes me different? I got into marketing AI and machine learning (ML) use cases more than a decade ago, long before it was trendy. Most of that work was for highly regulated industries – think security, privacy, compliance – where you can’t just hype the tech. You have to prove it works. I don’t separate brand from demand or product from communications. The bes
About
I help B2B tech companies grow – whether they’re global enterprises or early-stage startups. Over the last 15+ years, I’ve led marketing through hypergrowth, spin-offs, and acquisitions, with a few successful exits along the way. What makes me different? I got into marketing AI and machine learning (ML) use cases more than a decade ago, long before it was trendy. Most of that work was for highly regulated industries – think security, privacy, compliance – where you can’t just hype the tech. You have to prove it works. I don’t separate brand from demand or product from communications. The best marketing engines run all of them in unison. My job is to align sales, product, and marketing around a shared goal, then build the systems and teams to hit it consistently. That usually means: • A strategy that actually fits the business stage (enterprise vs. startup vs. scale-up) • Programs and outreach that’s measurable, not just noisy • Product and corporate narratives that earn trust, not just attention • A team that knows why they’re doing what they’re doing I’ve done this at places like HPE, Micro Focus (Open Text), and Quest, and with earlier-stage companies that needed to find their footing. Same principles, different scale. Core Expertise: • Strategic Growth: Go-to-Market (GTM) Strategy, Pipeline Acceleration, ARR Growth, Customer Acquisition Cost (CAC) Optimization, LTV Enhancement. • Integrated Marketing: Demand Generation, Account-Based Marketing (ABM), Product-Led Growth (PLG), Content & Product Marketing, Partner Marketing. • Operational Excellence: Marketing Operations & Analytics, Marketing Technology Stack, Sales Enablement, Budget & Team Leadership. • Communications & Brand: Corporate Communications, Brand Awareness & Reputation Management, Executive Thought Leadership, Media & Analyst Relations.