Jim Waters
Boston, Massachusetts
Overview
I help technology companies turn marketing into a revenue engine. As a Fractional CMO, I partner with logistics, supply chain, IoT, and industrial tech companies that need measurable growth—faster. My focus is aligning marketing, sales, and data to generate qualified pipeline, accelerate deals, and prove ROI. I’ve led marketing transformations at Tive, FRAYT, and Systech (a Dover company)—building scalable go-to-market systems that moved companies from early traction to $100M+. What I deliver: • Pipeline acceleration: ABM + intent data that convert ICP accounts faster. • Efficiency: Streaml
About
I help technology companies turn marketing into a revenue engine. As a Fractional CMO, I partner with logistics, supply chain, IoT, and industrial tech companies that need measurable growth—faster. My focus is aligning marketing, sales, and data to generate qualified pipeline, accelerate deals, and prove ROI. I’ve led marketing transformations at Tive, FRAYT, and Systech (a Dover company)—building scalable go-to-market systems that moved companies from early traction to $100M+. What I deliver: • Pipeline acceleration: ABM + intent data that convert ICP accounts faster. • Efficiency: Streamlined tech stacks that cut cost per lead 25–40%. • Attribution clarity: CRM + automation that connect activity to revenue. • Speed: Campaigns launched in weeks, not months. I don’t just run campaigns—I build the system that delivers revenue. If your organization needs to modernize marketing, prove ROI, or scale without adding full-time overhead—let's go.