Jill Goodwin-Helgerson
Erie, Colorado
Overview
I help brands connect strategy to story. As a marketing, brand strategy, and client experience leader, I build teams, programs, and event-driven brand experiences that drive connection, creativity, and measurable growth. With more than 20 years of experience leading integrated marketing, communications, and experiential initiatives across healthcare, technology, and consumer sectors, I have partnered with both Fortune 500 brands and emerging innovators to translate complex business goals into authentic, high-performing brand experiences. I am skilled at creating clarity from complexity by al
About
I help brands connect strategy to story. As a marketing, brand strategy, and client experience leader, I build teams, programs, and event-driven brand experiences that drive connection, creativity, and measurable growth. With more than 20 years of experience leading integrated marketing, communications, and experiential initiatives across healthcare, technology, and consumer sectors, I have partnered with both Fortune 500 brands and emerging innovators to translate complex business goals into authentic, high-performing brand experiences. I am skilled at creating clarity from complexity by aligning brand, marketing, communications, and client experience under a unified strategic vision that drives both engagement and business performance. Whether leading a global marketing organization or guiding clients through my consulting practice, I bring curiosity, collaboration, and a deep belief that every brand and client touchpoint should feel intentional and inspired. Career highlights include: • Led 40–60% annual growth across a diverse client portfolio by developing integrated marketing and experiential strategies that strengthened partnerships and delivered measurable business results. • Built and scaled four marketing and brand departments from the ground up, driving double-digit or more organic growth through rebranding, digital, and social strategies. • Leading a luxury brand repositioning that tripled revenue to more than $15M in two years. • Creating internal communications and training programs that strengthened culture, engagement, and creative performance. Currently, I partner with select clients through my consultancy, Let’s Make Brand Magic, while exploring full-time executive opportunities where I can lead client experience, marketing, and brand strategy functions to help organizations scale with purpose and impact. Recommendation Highlight: “Jill has the unique ability to understand the entire event marketing process. She is detail-oriented but can also see the higher design and overall strategy vision needed for any successful face-to-face marketing experience”. – Bill C., Program Director, Czarnowski