Jessica Roubitchek, MBA
Illinois
Overview
Sustainable growth rarely comes from a single marketing tactic. It comes from a system. When search visibility, demand generation, and marketing decisions are aligned, service businesses gain something incredibly valuable: predictable lead flow. I work alongside service business owners as a Fractional CMO and Growth Architect, designing and governing the systems that generate consistent demand and support long-term growth. Rather than focusing on isolated marketing tactics, my work centers on aligning the drivers that actually move a business forward: • search visibility and digital deman
About
Sustainable growth rarely comes from a single marketing tactic. It comes from a system. When search visibility, demand generation, and marketing decisions are aligned, service businesses gain something incredibly valuable: predictable lead flow. I work alongside service business owners as a Fractional CMO and Growth Architect, designing and governing the systems that generate consistent demand and support long-term growth. Rather than focusing on isolated marketing tactics, my work centers on aligning the drivers that actually move a business forward: • search visibility and digital demand • organic growth channels such as partnerships, events, and community reputation • marketing performance and spending decisions • clear prioritization of the initiatives that will produce results The goal is to stabilize lead flow and make marketing decisions clearer, more strategic, and tied to revenue. Before becoming a consultant, I spent more than a decade building and operating my own business. I founded Purple Monkey Playroom in Chicago, transforming an empty storefront into a beloved community destination and award-winning brand before successfully exiting after 12 years. That experience fundamentally shaped how I approach marketing today. I understand the realities of running a business — managing payroll, building teams, and making marketing investments that actually need to produce results. Today through MBA Confidante, I help service-based companies structure and govern growth systems that combine both organic and digital demand generation. Companies typically work with me through: • Fractional CMO leadership overseeing marketing strategy and performance • Strategic growth roadmaps that diagnose opportunities and prioritize the right channels • Focused strategy sprints designed to solve specific marketing challenges quickly • Search visibility and demand generation oversight for companies investing in SEO and advertising My background includes an MBA from the University of Chicago Booth School of Business, along with experience advising businesses across local services, professional services, and community-rooted brands. If your business depends on a steady stream of new customers, marketing should operate like a reliable system — not a series of disconnected tactics. If you're looking for strategic leadership to stabilize lead flow and scale intentionally, feel free to reach out.