Jessica Bartell, MBA
Minneapolis, Minnesota
Overview
Results-driven B2B marketing executive with a passion for driving growth, revenue, and digital transformation. Proven track record of building high-performance marketing teams, aligning brand and demand strategies, and scaling pipeline and revenue impact. Growth & Demand Generation: Expertise in full-funnel marketing, ABM, and pipeline acceleration to drive measurable revenue. Go-To-Market (GTM) & Product Strategy: Led brand repositioning, category creation, and new product launches to accelerate adoption. Revenue & Sales Alignment: Deep experience optimizing MQL-to-SQL conversion, marketi
About
Results-driven B2B marketing executive with a passion for driving growth, revenue, and digital transformation. Proven track record of building high-performance marketing teams, aligning brand and demand strategies, and scaling pipeline and revenue impact. Growth & Demand Generation: Expertise in full-funnel marketing, ABM, and pipeline acceleration to drive measurable revenue. Go-To-Market (GTM) & Product Strategy: Led brand repositioning, category creation, and new product launches to accelerate adoption. Revenue & Sales Alignment: Deep experience optimizing MQL-to-SQL conversion, marketing automation, and lead scoring for sales velocity. Digital & AI-Driven Marketing: Transformed MarTech stacks, implemented AI-driven content creation, and scaled inbound marketing. Team Leadership & Culture: Built, scaled, and mentored high-performing teams that drive innovation and execution at scale. I thrive at the intersection of marketing, sales, and product, ensuring marketing is a revenue driver, not a cost center. Open to full-time or fractional VP of Marketing, Head of Marketing, or CMO roles in B2B or B2B2C companies that are looking to accelerate growth and scale marketing impact. Top Five Strengths per StrengthsFinder: Strategic, Intellection, Input, Futuristic, Relator