Jeremy Epperson
Austin, Texas
Overview
As founder of ThetaMark Consulting, I partner with midmarket SaaS executives and PE firms and to drive one outcome: measurable, profitable growth. Most companies don’t have a growth problem—they have assessment & execution problems. They move too quickly to tactics without fully understanding: -- Why deals are won or lost -- Whether or not they have accurate and actionable data -- What ICPs to target in marketing and sales -- Where conversion breaks down across the customer journey -- How they are actually positioned in the market -- Which capabilities they are missing for high velocity wo
About
As founder of ThetaMark Consulting, I partner with midmarket SaaS executives and PE firms and to drive one outcome: measurable, profitable growth. Most companies don’t have a growth problem—they have assessment & execution problems. They move too quickly to tactics without fully understanding: -- Why deals are won or lost -- Whether or not they have accurate and actionable data -- What ICPs to target in marketing and sales -- Where conversion breaks down across the customer journey -- How they are actually positioned in the market -- Which capabilities they are missing for high velocity workflows These gaps lead to missed targets, inefficient spend, and stalled growth. ------------------------------------------------------------------------- What I Do As a Chief Growth Officer and Operating Advisor to PE-backed SaaS companies, I help leadership teams to: -- Identify high-impact growth roadblocks -- Align marketing and sales teams around a unified, data-driven GTM roadmap -- Translate market intelligence and customer intelligence into GTM strategy -- Configure data platforms to provide clear and actionable BI insights -- Optimize marketing conversions and improve sales pipeline metrics This is not theoretical It's a proven process for success that’s been implemented for 280+ companies. -------------------------------------------------------------------------- How We Drive Growth ThetaMark's Compounding Growth Model is a repeatable system: Go-to-Market Strategy & Execution — Turn insights into prioritized, testable GTM initiatives tied to revenue outcomes Market Intelligence & Customer Intelligence — Primary research to uncover competitive advantages, positioning, and differentiation Business Intelligence & Analytics — Identify where pipeline, conversion, and revenue are breaking down 5 Phase Repositioning Process — Work through the research backed and iterative process to own your category Customer Journey Optimization -- Systematically improve performance and messaging across all marketing and sales channels Our process is designed to impact growth across the entire business - not just one function. ------------------------------------------------------------------------- Results $1.6B+ in client revenue generated 26%+ average ARR growth improvement 100% ROI Positive on all midmarket client projects Proven process with statistically back results across 287 companies over 15 years --------------------------------------------------- If you’re a PE firm or Midmarket SaaS executive looking to improve GTM results, I’m open to connecting.