Jenny Petty

Overview

Jenny Petty is a seasoned Fractional VP of Marketing based in Montana, specializing in modernizing marketing strategies and optimizing customer experiences. She guides organizations through the evolution of marketing communications, ensuring relevance and impact in today's dynamic landscape.

About

Jenny brings extensive leadership experience in marketing communications, having served as a Vice President at the University of Montana. In this capacity, she developed a keen expertise in identifying obsolete marketing tactics and pioneering innovative approaches to create a more engaging and modern experience for target audiences. As a Fractional VP of Marketing, Jenny leverages this strategic insight to help organizations streamline their marketing efforts and achieve significant improvements in customer engagement. Her focus is on removing friction points in the customer journey, implementing forward-thinking strategies, and driving digital transformation within marketing departments. She is adept at developing and executing marketing plans that resonate with contemporary audiences, ensuring efficient resource allocation and measurable results. Jenny's value lies in her ability to provide high-level strategic guidance while fostering practical, actionable solutions that position clients for sustained growth.

Industry Experience

Specialties