Jennifer Shipe (She/Her/Hers)
Hatfield, Pennsylvania
Overview
Experienced marketing executive with natural ability to synthesize data, consumer insights and cultural relevance to build brands and programs that deliver for the business and the customers we serve. My philosophy is simple – form and cultivate diverse teams whose skills and expertise complement one another. Inspire them to bring their best to the table every day. And pave the way to allow them to do so. Superpowers include: - Performance driven mentality with a soulfully led approach - Servant leadership and coaching that connects talent and grows teams - Positioning and growi
About
Experienced marketing executive with natural ability to synthesize data, consumer insights and cultural relevance to build brands and programs that deliver for the business and the customers we serve. My philosophy is simple – form and cultivate diverse teams whose skills and expertise complement one another. Inspire them to bring their best to the table every day. And pave the way to allow them to do so. Superpowers include: - Performance driven mentality with a soulfully led approach - Servant leadership and coaching that connects talent and grows teams - Positioning and growing portfolio brands - Spotting opportunities and bringing the ‘never done before’ to life - Trusting and inspiring agency and thought partners to deliver work that matters - Facilitating opportunities for diverse thought and approach - Relentless pursuit of the optimal brief that inspires creative and delivers results - Cultivating new revenue streams through product expansion, digital platform innovation and CRM - Sifting through the clutter to identify and prioritize the big bets (* Raising twin 5-year old boys, Guy and Cal, while tackling all of this!) Specialties: - Brand Positioning and Identity Development - Coach, Leader, Mentor - Individuals and Teams - Long Range Strategy and Annual Operating Plan Development - eCommerce, Loyalty and Direct to Consumer Marketing - Corporate Social Responsibility Program Development - Wholesale and CPG/Shopper Marketing - Retail Marketing - Agency Management - Digital Product Management - Digital Channel Marketing - Social Strategy, Community Building and Emerging Platforms - Marketing Communication, Visual and Packaging Design - PR/Media Relations - Process and Org Design, Definition and Implementation