Jennifer Kirkpatrick
Henderson, Nevada
Overview
I’m a fractional Marketing Consultant and Business Intelligence Executive with 20 years of leadership helping organizations accelerate growth through a unique blend of: - Executive-level strategic direction – shaping marketing and BI vision at the executive level. - Director-level mentorship – coaching and scaling high-performing marketing, operations, and BI teams. - Manager-level implementation – leading project management and ensuring tactical execution of strategy. I specialize in building data-driven marketing ecosystems, aligning BI insights with marketing and sales performance, and st
About
I’m a fractional Marketing Consultant and Business Intelligence Executive with 20 years of leadership helping organizations accelerate growth through a unique blend of: - Executive-level strategic direction – shaping marketing and BI vision at the executive level. - Director-level mentorship – coaching and scaling high-performing marketing, operations, and BI teams. - Manager-level implementation – leading project management and ensuring tactical execution of strategy. I specialize in building data-driven marketing ecosystems, aligning BI insights with marketing and sales performance, and streamlining operations to deliver measurable ROI. Throughout my career, I’ve partnered with real estate, professional services, and multi-location brands to: Drive operational efficiency and unify cross-functional execution. Led and mentored teams of 40+ marketers and business analysts. Spearhead national campaign rollouts, BI platform integrations, and revenue-focused transformations. Build clarity into marketing systems so teams can spend less time making decisions and more time driving results. Core Competencies: - Executive Marketing Leadership - Operational Efficiency, Change Management & Process Optimization - Business Intelligence & Data Analytics (KPIs, BI Platforms, Predictive Insights) - Project Management & Strategic Implementation - Omnichannel Marketing Strategy (Paid, SEO/SEM, Social Media, Programmatic) - Campaign Management & Reputation Strategy - Website & UX Optimization for Lead Generation - Revenue Growth & Client Success - Stakeholder & C-Suite Collaboration - Market Research & Analysis - Business Development, Sales, & Customer Service