Jennifer Causey CMC MBA
Los Angeles, California
Overview
B2B marketing leader and fractional CMO with extensive experience building demand generation programs and thought-leadership marketing for technology companies and professional organizations. Open to full-time or interim leadership roles including Marketing Director, VP Marketing, and Chief Marketing Officer, particularly with technology companies and organizations serving professional, technical, and regulated markets. I specialize in translating complex technologies and services into clear positioning that builds trust and generates qualified pipeline. My work often focuses on gove
About
B2B marketing leader and fractional CMO with extensive experience building demand generation programs and thought-leadership marketing for technology companies and professional organizations. Open to full-time or interim leadership roles including Marketing Director, VP Marketing, and Chief Marketing Officer, particularly with technology companies and organizations serving professional, technical, and regulated markets. I specialize in translating complex technologies and services into clear positioning that builds trust and generates qualified pipeline. My work often focuses on governance-focused messaging - demonstrating how organizations manage risk, ensure accountability, and implement technology responsibly. This approach is particularly important when marketing to enterprise buyers, professional service providers, regulated industries, and non-profits, where decisions involve multiple stakeholders and credibility is critical. Over the course of my career I have helped organizations: • Increase website traffic and digital lead generation resulting in 30% sales growth in one year • Develop new market strategies leading to an initial $2M product sale for a startup • Launch new product lines generating $1M in revenue within two years • Create advertising campaigns delivering 10× return on investment My background and experience spans enterprise software, cybersecurity, manufacturing technology, medical services, professional services, consulting, government, nonprofits and more. In addition to consulting work, I have taught marketing strategy and ethics and have served in leadership roles in professional associations including the Institute of Management Consultants USA.