Jen Donahoe
Los Angeles, California
Overview
Jen Donahoe’s career sounds like every child’s (and many adult's) dream job - making toys and video games for a living. For well over two decades, Jen has served as a digital gaming publishing, marketing, and growth leader at industry titans Riot Games, EA, Zynga, and Scopely and led product marketing for toy industry giants Disney, Hasbro, and Mattel. In the games industry, she’s worked alongside developers in marketing, publishing, and growth roles. She specializes in product marketing, helping developers make the right game for the right audience while fulfilling a market need and deve
About
Jen Donahoe’s career sounds like every child’s (and many adult's) dream job - making toys and video games for a living. For well over two decades, Jen has served as a digital gaming publishing, marketing, and growth leader at industry titans Riot Games, EA, Zynga, and Scopely and led product marketing for toy industry giants Disney, Hasbro, and Mattel. In the games industry, she’s worked alongside developers in marketing, publishing, and growth roles. She specializes in product marketing, helping developers make the right game for the right audience while fulfilling a market need and developing go-to-market plans that inspire players. She’s also established publishing organizations and led new teams while educating leadership on the values of UA, mobile publishing, and product marketing. Her areas of expertise include product marketing, consumer insights, strategic planning, audience insights, IP franchise development, go-to-market strategy, brand building & marketing, licensing, team building, and P&L management. Currently, Jen is a Marketing Consultant at JadeInferno Consulting and a Strategic Marketing Consultant at BetaHat Market Research. You can also hear her on the game industry’s leading podcast, Deconstructor of Fun’s This Week in Game, and Deep Dive episodes. Finally, Jen is a gamer, geek, and former collegiate footballer (soccer player) (Keeper) who still holds high school and university records.