Jen Byron, MBA
Arizona
Overview
Hi, I’m Jen — your Go‐To Fractional CMO bringing macro strategy, micro execution, and marketing that actually works to small businesses who are ready for real growth (not noise, overwhelm, or guesswork). With 20+ years of experience in media, sports, and corporate marketing — plus an Executive MBA — I help businesses get found, trusted, and ready to grow by building the systems, strategies, and visibility foundations they need to scale sustainably. I’ve had the privilege of working with incredible local, regional, and national brands across industries, including The Arizona Lottery, Nissan,
About
Hi, I’m Jen — your Go‐To Fractional CMO bringing macro strategy, micro execution, and marketing that actually works to small businesses who are ready for real growth (not noise, overwhelm, or guesswork). With 20+ years of experience in media, sports, and corporate marketing — plus an Executive MBA — I help businesses get found, trusted, and ready to grow by building the systems, strategies, and visibility foundations they need to scale sustainably. I’ve had the privilege of working with incredible local, regional, and national brands across industries, including The Arizona Lottery, Nissan, Fry’s, Subway, Phoenix Coyotes, NBC, TNT, Sanderson Ford, and more. Today, I like to offer my fractional partners a white‐glove, deeply strategic approach that aligns marketing with business readiness — not just activity. What I Do Fractional CMO I help businesses: - Build smart, scalable marketing systems - Clarify their messaging + strengthen visibility - Improve lead flow and customer trust - Develop workflows, processes, KPIs, and reporting that remove guesswork - Align teams, vendors, and strategy for consistent, measurable growth Marketing isn’t linear anymore — it’s a pinball machine. Your message ricochets across multiple channels at once. My job is to help you keep the ball in play as long as possible so you earn the most “points”... and revenue. Marketing Consulting for Small Businesses I’m especially passionate about supporting female‐owned and veteran‐owned businesses. I teach entrepreneurs how to: - Use marketing more strategically (not harder) - Build campaigns rooted in clarity + data - Understand what’s working and what’s not - Make decisions with confidence, not confusion Workshops, Events & Education I host engaging, actionable workshops that simplify marketing — focusing on practical strategies, channel planning, efficiencies, and making marketing feel doable for business owners who wear 100 hats. Your Networking Cheerleader You’ll also find me spotlighting small businesses, connecting entrepreneurs to the right rooms, and helping people network with more confidence, clarity, and joy. Because relationships drive revenue — and everyone deserves a cheerleader in their corner. Let’s Connect If you're ready to stop guessing and start growing, let’s talk about how we can work together. Schedule a call: www.jenbmarketing.com And if we’re going to connect here on LinkedIn: I’m also a proud fur‐baby mom to three little chaos goblins (two pups + one rescue kitten). Let’s build something meaningful — and have fun along the way.