Jelena Veselinovic
Austin, Texas
Overview
I help SaaS, B2B, and consumer brands turn marketing into a scalable growth engine where brand strategy, storytelling, and performance work together to drive measurable results. With 25+ years of global marketing leadership, I’ve led brand transformations for companies such as Coca-Cola, Miro, Danone, and Jim Beam, building brands that deliver category leadership, revenue growth, and long-term equity. Brand & Marketing Leadership I’ve directed $50M+ global campaigns and led teams of 100+, achieving over 20% market share growth and 37% higher brand preference through integrated marketing syst
About
I help SaaS, B2B, and consumer brands turn marketing into a scalable growth engine where brand strategy, storytelling, and performance work together to drive measurable results. With 25+ years of global marketing leadership, I’ve led brand transformations for companies such as Coca-Cola, Miro, Danone, and Jim Beam, building brands that deliver category leadership, revenue growth, and long-term equity. Brand & Marketing Leadership I’ve directed $50M+ global campaigns and led teams of 100+, achieving over 20% market share growth and 37% higher brand preference through integrated marketing systems that connect purpose with performance. SaaS & B2B Growth At Miro, I scaled brand operations during hypergrowth, launched its largest U.S. campaign, built a 60-person creative studio, improved throughput by 50%, and delivered over $3M in annual efficiency gains. Performance Storytelling I connect brand and demand by cutting campaign launch times by 30%, improving lead conversion rates, and aligning GTM, brand, and sales teams around shared outcomes. Global Vision, Local Relevance I’ve built brand systems used across 200+ markets, ensuring global consistency and local resonance to drive both connection and commercial impact. Core Skills: Brand Strategy, SaaS Growth, B2B Marketing, GTM Strategy, Demand Generation, Brand Transformation, Creative Operations, Integrated Campaigns, AI in Marketing, Marketing Leadership