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JM

Jeff Marquez

Fractional CMO

California

Overview

I’m a brand and partnerships leader who builds businesses by turning products, partnerships, and moments into culturally relevant fan experiences. My career sits at the intersection of sports, entertainment, and consumer technology—where brand, content, and commerce meet at global scale. I currently lead large-scale marketing partnerships for YouTube and YouTube TV, including Pay TV subscriptions, NFL Sunday Ticket, and Primetime Channels, shaping partner strategy, launch moments, and cross-platform execution across product, brand, and commercial teams. Previously, I founded a fractional CMO

About

I’m a brand and partnerships leader who builds businesses by turning products, partnerships, and moments into culturally relevant fan experiences. My career sits at the intersection of sports, entertainment, and consumer technology—where brand, content, and commerce meet at global scale. I currently lead large-scale marketing partnerships for YouTube and YouTube TV, including Pay TV subscriptions, NFL Sunday Ticket, and Primetime Channels, shaping partner strategy, launch moments, and cross-platform execution across product, brand, and commercial teams. Previously, I founded a fractional CMO practice for premium consumer brands, led global content growth initiatives at Google—scaling TVOD revenue by 30% and launching Free Ad-Supported TV on YouTube—and managed high-impact marketing across a nearly $1B entertainment portfolio at AT&T, spanning film, sports, and live events. I’m a former Division I athlete, longtime youth coach, and board member of FitKids, a nonprofit expanding access to fitness and wellness for underserved communities. I also host an annual event supporting mental health and suicide prevention—causes that reflect my belief that strong leadership and performance should extend beyond business.

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Location

California

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