Jason Widup
Washington
Overview
I've spent 20 years building B2B marketing engines - from owning operations at Tableau, to growing Metadata from $1M to over $16M in ARR, to helping a pre-revenue startup hit $1.7M in revenue in 4 months, and driving 200%+ growth for another. Now I do two things: Fractional CMO — I step in as the marketing leader for B2B tech startups that need senior marketing horsepower without the full-time hire. Demand gen, GTM strategy, team building, analytics — the full scope. 10+ startups and counting. Marketing Leadership Development — I work directly with marketing leaders who are stuck at a ceili
About
I've spent 20 years building B2B marketing engines - from owning operations at Tableau, to growing Metadata from $1M to over $16M in ARR, to helping a pre-revenue startup hit $1.7M in revenue in 4 months, and driving 200%+ growth for another. Now I do two things: Fractional CMO — I step in as the marketing leader for B2B tech startups that need senior marketing horsepower without the full-time hire. Demand gen, GTM strategy, team building, analytics — the full scope. 10+ startups and counting. Marketing Leadership Development — I work directly with marketing leaders who are stuck at a ceiling, burning out, or trying to figure out how to earn the trust of their CEO. It's a 12-week program that combines the tactical side (demand gen, data mastery, sales alignment) with something most programs ignore: your health, mindset, and sustainability as a leader. My background: AT&T → consulting/analytics → big agencies → Microsoft → VP Data Science → Getty Images → Tableau → Workfront → VP Marketing @ Metadata → CMO @ Pixis → Fractional CMO for 10+ startups. I'm a practitioner, not a theorist. I still run campaigns, configure HubSpot, build workflows in Clay, and get my hands dirty. Want to talk? Visit my website with the button above to book time.