Jason Shader Smith
Denver, Colorado
Overview
I believe in making life happen for brands, founders, and the people they serve. My focus is understanding customers, identifying their needs, and turning that insight into strategies that grow businesses and build strong relationships. I founded The MLH Agency, which stands for Make Life Happen, to provide growing brands with executive-level marketing strategy without the overhead of a full-time team. Through MLH, I work with mission-driven companies on marketing strategy, media relations, content, and campaigns that are creative, data-informed, and results-oriented. I also serve as Chief
About
I believe in making life happen for brands, founders, and the people they serve. My focus is understanding customers, identifying their needs, and turning that insight into strategies that grow businesses and build strong relationships. I founded The MLH Agency, which stands for Make Life Happen, to provide growing brands with executive-level marketing strategy without the overhead of a full-time team. Through MLH, I work with mission-driven companies on marketing strategy, media relations, content, and campaigns that are creative, data-informed, and results-oriented. I also serve as Chief Marketing Officer at Hydrate IV Bar, leading national marketing strategy, brand positioning, and franchise marketing initiatives. I design systems that allow the brand to scale across locations while maintaining a consistent customer experience. Before MLH, I was Director of Operational Initiatives at Leeds West Groups, a private equity-backed company. I oversaw operations for three automotive franchise brands across 123 locations in 18 states, managing marketing, analytics, fleet management, and recruiting. Earlier, in consulting and operations, I helped large organizations streamline processes and align operations with business goals. Every stage of my career has been about solving problems, supporting teams, and helping brands grow. I welcome connecting with founders, teams, and brands looking to strengthen marketing and customer experiences.