JASON LEVKULICH, Fractional CMO
Nashville, Tennessee
Overview
Serious growth doesn’t come from more tactics. It comes from leadership. I work with founders and executive teams of growth-stage B2B companies ($5M–$50M) who are uncomfortable with “good enough” and intent on leading their category. At this stage, marketing doesn’t break at the campaign level. It breaks at the leadership level. From the outside, everything can look like it’s working. Inside, it’s harder than it should be. As a Fractional CMO, I embed executive marketing leadership inside your team — aligning positioning, messaging, and go-to-market so execution becomes predictable,
About
Serious growth doesn’t come from more tactics. It comes from leadership. I work with founders and executive teams of growth-stage B2B companies ($5M–$50M) who are uncomfortable with “good enough” and intent on leading their category. At this stage, marketing doesn’t break at the campaign level. It breaks at the leadership level. From the outside, everything can look like it’s working. Inside, it’s harder than it should be. As a Fractional CMO, I embed executive marketing leadership inside your team — aligning positioning, messaging, and go-to-market so execution becomes predictable, scalable, and built to win. Growth fractures when: • The message keeps changing • Sales & marketing operate in parallel • Positioning drifts under revenue pressure • Leadership stays trapped in daily decisions • Activity increases while advantage erodes My role is to resolve structural gaps before the numbers expose them and build the clarity that defines your position. What I Bring 28 years inside growth, with the trained eye of a photojournalist. I’ve been in rooms where presence mattered — from Frank Sinatra to Paul McCartney — and in boardrooms where clarity mattered just as much. Different worlds. Same truth: If the signal isn’t clear, nothing connects. Most marketing leaders understand strategy. Very few create the kind of clarity that makes a company the obvious choice. I bring both — grounded in real GTM execution and scaled growth. The Pattern I See Repeatedly Clarity → Alignment → Execution → Momentum → Scale → Competitive Advantage Most companies try to start in the middle. That’s where things break. B2B Growth Example At NovaCopy/Novatech, I helped lead the evolution from startup to a national $100M organization: • Corporate rebrand → 21.89% revenue surge • Brand revenue growth → 455.6% • E-commerce rebuild → 275% sales increase That wasn’t a campaign. It was a shift in how the company showed up. Who I Best Support I work best with founders and leadership teams who: • Are generating ~$5M–$50M in revenue • Want to confront hard truths about positioning & focus • Want to build a company that doesn’t depend on them to grow • Aim to lead a category, not blend into it When growth depends on the overworked founder, it’s not momentum. It’s a bottleneck wearing a suit. As Frank Sinatra once said: “If you possess something that you can’t give away, then you don’t possess it. It possesses you.” Let's unlock the potential.