Jason Kuperman
New York City, New York
Overview
I'm a Fractional CMO for B2B and growth-stage companies that don't yet have the senior marketing leadership they need but aren't ready for a full-time CMO. I come in, build the engine, and make marketing a predictable driver of revenue. My background spans global enterprises and venture-backed startups — from building TBWA\Chiat\Day's first digital practice to leading a 60-person marketing org at OUTFRONT Media, where I delivered 20x ROAS and launched digital products that generated $100M in incremental revenue in year one. Before marketing, I trained as an architect in Frank Gehry's office
About
I'm a Fractional CMO for B2B and growth-stage companies that don't yet have the senior marketing leadership they need but aren't ready for a full-time CMO. I come in, build the engine, and make marketing a predictable driver of revenue. My background spans global enterprises and venture-backed startups — from building TBWA\Chiat\Day's first digital practice to leading a 60-person marketing org at OUTFRONT Media, where I delivered 20x ROAS and launched digital products that generated $100M in incremental revenue in year one. Before marketing, I trained as an architect in Frank Gehry's office — which is where I learned to think in systems. That instinct never left. I work with clients in two ways: as an embedded Fractional CMO owning the marketing function end-to-end, or as a strategic advisor to founders and executive teams navigating growth or transformation. Most engagements begin with the Refactor Sprint — a 72-hour diagnostic that rapidly surfaces what's broken, what's working, and exactly where to focus. It's fast, high-impact, and often the start of something larger. If your marketing feels busy but your pipeline disagrees, let's talk. The fastest way to start is the Refactor Sprint at RefactorSprint.com