Janet A.
Jersey City, New Jersey
Overview
I help companies grow by transforming marketing into a revenue-driving engine. My work sits at the intersection of content, brand, and go-to-market, fueling multimillion-dollar pipelines, accelerating time to market, and supporting global expansion. I guide organizations through inflection points like acquisitions, restructures, and rapid SaaS scaling, always tying marketing back to commercial outcomes. SELECT ACCOMPLISHMENTS CONTENT MARKETING – Launched Center of Excellence for thought leadership, copywriting, and demand generation content to meet aggressive post-IPO revenue targets for fin
About
I help companies grow by transforming marketing into a revenue-driving engine. My work sits at the intersection of content, brand, and go-to-market, fueling multimillion-dollar pipelines, accelerating time to market, and supporting global expansion. I guide organizations through inflection points like acquisitions, restructures, and rapid SaaS scaling, always tying marketing back to commercial outcomes. SELECT ACCOMPLISHMENTS CONTENT MARKETING – Launched Center of Excellence for thought leadership, copywriting, and demand generation content to meet aggressive post-IPO revenue targets for fintech. Expedited time to market of content and campaigns by +40% by developing team playbooks for content creation and multimedia production, social media, and an omnichannel customer storytelling program. BRAND MARKETING & MANAGEMENT – Led in-house cross-functional team of experts and digital agency for $1M website project, covering design, rebrand, new corporate pillars, and 500+ page expansion; delivered on time (3 months) and on budget. MARKETING TRANSFORMATION – Reimagined marketing organization, incorporating new competencies and technologies (product marketing, thought leadership, digital advertising, direct email marketing, and social media). EXECUTIVE-LEVEL COMMUNICATIONS – Provided strategic guidance to the C-suite on internal, client, and influencer communications, fostering trust and mitigating risk during critical business transitions, significantly reducing employee and client attrition rates. INTERNAL COMMUNICATIONS – Spearheaded enterprise-wide communication programs to foster engagement and alignment globally across 15+ different business units and two verticals.