Janelle L.
Santa Barbara, California
Overview
I help companies unlock growth by building marketing engines that drive revenue. With 20+ years of experience leading marketing across B2B, SaaS, SMB and complex enterprise models, I bring a blend of strategic clarity, cross-functional alignment, and results-driven execution. I started my career in SEO, and as AI reshapes how buyers discover and evaluate solutions, that foundation is more relevant than ever. As a fractional CMO, strategic advisor, or full-time marketing executive, I partner with CEOs and growth teams who need hands-on leadership to move fast, go to market smarter, and scale
About
I help companies unlock growth by building marketing engines that drive revenue. With 20+ years of experience leading marketing across B2B, SaaS, SMB and complex enterprise models, I bring a blend of strategic clarity, cross-functional alignment, and results-driven execution. I started my career in SEO, and as AI reshapes how buyers discover and evaluate solutions, that foundation is more relevant than ever. As a fractional CMO, strategic advisor, or full-time marketing executive, I partner with CEOs and growth teams who need hands-on leadership to move fast, go to market smarter, and scale efficiently. What I specialize in: • Designing and operationalizing full-funnel marketing strategies that convert • Driving predictable pipeline through integrated programs, demand generation, ABM, revenue and lifecycle marketing • Aligning marketing, sales, and customer success around shared goals and data • Positioning complex offerings across SaaS, services, and hybrid models with messaging that resonates in high-trust, enterprise environments I’m typically brought in when companies are at an inflection point: launching a new solution, entering a new market, preparing for a fundraise or acquisition, or rebuilding after stalled growth. Most Recent Recognitions/Awards: *Top 10 Demand Gen & Sales Leader(s) by Demand Gen Summit *Top 20 Marketing Leaders Elevating Tech Across Industries Areas of expertise include: Growth • Paid Media • Digital Marketing • Demand Generation • Google Analytics • Product Marketing • Market Research • ICP/Persona Development • Google Data Studio • Bing Ads • Paid Social • Facebook Advertising • Instagram Advertising • LinkedIn Advertising • Twitter Advertising • Ad Copy • Copywriting • B2B Marketing • Content Marketing • SaaS • Customer Success • Paid Search Optimization • Digital Advertising • Social Media Advertising • Client/Customer Retention • Renewal Business • Business Development • Sales Enablement • Solution Selling • Lead Generation • Revenue Generation • CRM • Marketing Automation • Salesforce • Hubspot • Marketo • Tableau • ...and more