Janeen Vogelaar
Minneapolis, Minnesota
Overview
I’m a growth-focused marketing and brand leader with 20+ years of experience building and scaling brands in high-growth, complex environments. As a member of executive leadership teams, I’ve led full-stack marketing organizations across brand, demand generation, digital, communications, and customer lifecycle—driving measurable revenue growth and long-term brand value. My work sits at the intersection of strategy, storytelling, and performance, building marketing engines that not only attract attention, but convert, retain, and scale. I specialize in full-funnel growth strategy, translating
About
I’m a growth-focused marketing and brand leader with 20+ years of experience building and scaling brands in high-growth, complex environments. As a member of executive leadership teams, I’ve led full-stack marketing organizations across brand, demand generation, digital, communications, and customer lifecycle—driving measurable revenue growth and long-term brand value. My work sits at the intersection of strategy, storytelling, and performance, building marketing engines that not only attract attention, but convert, retain, and scale. I specialize in full-funnel growth strategy, translating brand into business impact across paid, owned, and earned channels. This includes repositioning brands, expanding into new markets, and building integrated marketing systems that support sustained growth. As an Executive leader, I partner closely to drive growth. I have helped scale a regional talent firm into a national leader, driving 50% YoY growth leading up to acquisition by a global firm, where I partnered on M&A diligence and led post-merger integration—designing the go-forward marketing organization, operating model, and growth strategy within a global enterprise. I’m known for building and leading high-performing teams, aligning cross-functional stakeholders, and bringing clarity and momentum to complex, fast-moving environments. Areas of Focus • Growth strategy and full-funnel marketing • Brand transformation and positioning • Demand generation and lifecycle marketing • Marketing organization design and team leadership • Go-to-market strategy and new market expansion • Customer and candidate experience (CX/UX) • Thought leadership and content strategy • M&A diligence and post-merger integration • Data-driven performance marketing and optimization