JAMIE KERNOHAN, MBA
Frisco, Texas
Overview
Building Brands People Want to Buy From — and Work For. I scale multi-unit brands—and I’ve done it across SaaS, Building Products, Higher Ed, Employer Branding, and Consumer. B2B and B2C. 170+ locations, 20%+ YoY lead growth. $15M media (Linear/OTT/Digital/Sponsorships) with a 12% market lift. Frisco-based. On-site. Operator first; creative-forward. What I do Franchise & multi-unit growth: National strategy × local adoption—owner-ready playbooks that launch in minutes, not meetings. Media ROI: Governed mix (Search, Social, CTV/OTT); measured to revenue, not impressions. KPI discipline: CAC
About
Building Brands People Want to Buy From — and Work For. I scale multi-unit brands—and I’ve done it across SaaS, Building Products, Higher Ed, Employer Branding, and Consumer. B2B and B2C. 170+ locations, 20%+ YoY lead growth. $15M media (Linear/OTT/Digital/Sponsorships) with a 12% market lift. Frisco-based. On-site. Operator first; creative-forward. What I do Franchise & multi-unit growth: National strategy × local adoption—owner-ready playbooks that launch in minutes, not meetings. Media ROI: Governed mix (Search, Social, CTV/OTT); measured to revenue, not impressions. KPI discipline: CAC • LTV • ROAS. Creative & brand storytelling: Concept through production; campaigns that protect the brand and convert at the center level. Employer brand & culture: EVP, narratives, and activation that attract talent and keep teams engaged. GTM & demand gen: Positioning, offers, landing pages, and CRM flows (Salesforce/HubSpot) that move pipeline. Team leadership: Build and scale high-performing teams; clear goals, tight scoreboards, and coaching that sticks. Industries I’ve moved SaaS • Building Products • Higher Ed • Consumer — the operator math travels: clear GTM, local enablement, disciplined media, and creative that converts. How I work One simple scoreboard shared monthly: CAC, LTV, ROAS, conversion, and booked jobs. Celebrate what works. Cut what doesn’t. Ship the winner to every owner. What I’m looking for VP-scope challenges where brand protection, lead velocity, team performance, and field execution matter—and a partner who can move today.