James Keating
New York City, New York
Overview
Marketing, product, and general management digital professional delivering traffic, revenue, and EBITDA Growth. I drive revenue and EBITDA growth by matching audience to advertisers and sponsors. I build audiences with multi-channel sources such as SEM, SEO, social media. Leading advertiser and client development with direct sales team strategies closes the circle. Deep monetization expertise with CPC, CPA (affiliate), and CPM Display. I build business to scale and internationalize. Strategic: General Management, P&L, Financial Modeling, Budgeting & Forecasting, Market Analysis & Gap Identi
About
Marketing, product, and general management digital professional delivering traffic, revenue, and EBITDA Growth. I drive revenue and EBITDA growth by matching audience to advertisers and sponsors. I build audiences with multi-channel sources such as SEM, SEO, social media. Leading advertiser and client development with direct sales team strategies closes the circle. Deep monetization expertise with CPC, CPA (affiliate), and CPM Display. I build business to scale and internationalize. Strategic: General Management, P&L, Financial Modeling, Budgeting & Forecasting, Market Analysis & Gap Identification, Cross-Functional team leadership and recruiting Operational: Digital Marketing, SEM, SEO, email campaigns, paid social campaigns, organic social, Product Management, B2B SaaS Products, B2C (Mobile, Web, & App) Experiences, Monetization (CPC, CPA, CPM), Programmatic Sell Side, eCommerce, Business Development, Sales Management, Customer Service