Jackie Woodward, ICF-ACC
Pinehurst, North Carolina
Overview
I transform businesses and people for growth. As a growth-oriented CMO, leading and driving value creation through the combined growth of brand and culture transformation has defined my career. On the brand front, whether launching “I’m lovin’ it” as part of the turnaround team at McDonald’s in 2003 to stints managing media, business affairs and digital growth at MillerCoors, General Mills and then as Global Chief Marketing Officer at Krispy Kreme Doughnut Corporation and at Bojangles Restaurants, Inc., I'm known for my unique skillset combining classic strategic brand building with driving b
About
I transform businesses and people for growth. As a growth-oriented CMO, leading and driving value creation through the combined growth of brand and culture transformation has defined my career. On the brand front, whether launching “I’m lovin’ it” as part of the turnaround team at McDonald’s in 2003 to stints managing media, business affairs and digital growth at MillerCoors, General Mills and then as Global Chief Marketing Officer at Krispy Kreme Doughnut Corporation and at Bojangles Restaurants, Inc., I'm known for my unique skillset combining classic strategic brand building with driving brands into the digital age. I believe that profitable business growth is at the nexus of building great brands and great culture. On the culture front, I have a track record of attracting and leading top talent and building strong, impactful collaboration networks that get the best results. I have experience both domestically and globally working across publicly traded companies, private equity firms, multi-unit franchise business, classic Consumer Packaged Goods businesses and regulated industries. I drive results through truly understanding consumers, creating ideas and experiences to deliver on that understanding, and galvanizing teams to execute with excellence. I'm as comfortable at high-level corporate strategy as I am at bringing ideas to life at retail. I have consistently delivered results through challenging times of cultural change, leading teams through and to new ways of working. And I'm passionate about developing future leaders, particularly women. Key strengths: Executive Leadership, Business Strategy, Digital Transformation, Consumer-led Marketing Strategy, Customer Journey, P&L Management, Culture-driven Organizational Design.