Isaac Holmgren
Portland, Oregon
Overview
Most home service companies are stuck because they've been growing the wrong things, and nobody's ever shown them the data to prove it. I'm like a Moneyball analyst for home service businesses. In case you haven't seen the movie: in 2002 the Oakland A's had one of the smallest payrolls in baseball. They wanted to win, but they couldn't afford to compete for the "best" players by standard metrics. Then the A's hired an analyst who figured out what metrics predicted winning far better than any of those popular numbers. They built a winning team not by spending more, but by measuring what every
About
Most home service companies are stuck because they've been growing the wrong things, and nobody's ever shown them the data to prove it. I'm like a Moneyball analyst for home service businesses. In case you haven't seen the movie: in 2002 the Oakland A's had one of the smallest payrolls in baseball. They wanted to win, but they couldn't afford to compete for the "best" players by standard metrics. Then the A's hired an analyst who figured out what metrics predicted winning far better than any of those popular numbers. They built a winning team not by spending more, but by measuring what everyone else was ignoring. In this analogy, your business is the Oakland A's, your jobs are the players, and I'm the analyst. Every home service business tracks revenue and gross profit. Most think they know which service lines are "doing well." Almost none have looked at what happens when you analyze cross-sectionally - by service line, by job size, by customer type - and asked which ones are actually generating profit versus just adding headache. That's what I do. I dig into your last 12 months of job data and show you exactly which parts of your business are worth growing — and which ones are quietly dragging the rest of it down. When you see it laid out with dollar figures attached, it changes how you run the business. The output is a concrete Start / Stop / Continue plan drawn directly from your own historical performance. Not benchmarks, not best practices: your numbers. This isn't marketing advice. It's not about getting more leads. It's about getting significantly more out of the business you've already built. If you're a home service owner who's been pushing harder without breaking through, I'd like to show you what your data actually says. What I do for my clients: ✦ Assessments and audits ✦ Advising, coaching and mentoring ✦ Training for sales and marketing teams ✦ Embedded Fractional Leadership (starting at $5k/mo)