Irena Kojouharova
Los Angeles, California
Overview
Strategic & Visionary Marketing Leader who translates data and consumer insights into business opportunities, driving transformational growth across established and emerging markets. INNOVATION. Leads global innovation and develops top-selling, award-winning products. Developed from concept to launch 3 of top 10 SKUs in category (units & $). Successfully expanded brands into new, growing skincare segments and nascent categories. 360 INTEGRATED MARKETING STRATEGY & EXECUTION. Performance + Brand Marketing. Optimize digital marketing mix across full funnel and maximize ROAS. Built and improved
About
Strategic & Visionary Marketing Leader who translates data and consumer insights into business opportunities, driving transformational growth across established and emerging markets. INNOVATION. Leads global innovation and develops top-selling, award-winning products. Developed from concept to launch 3 of top 10 SKUs in category (units & $). Successfully expanded brands into new, growing skincare segments and nascent categories. 360 INTEGRATED MARKETING STRATEGY & EXECUTION. Performance + Brand Marketing. Optimize digital marketing mix across full funnel and maximize ROAS. Built and improved KPIs across owned, earned and paid channels, e-commerce, social media, influencers and loyalty programs. GLOBAL TEAM LEADERSHIP. Transformational leader who inspires cross-functional teams in briefings, planning, innovation, omnichannel execution, and 360 activations for consistent, global, on-brand deployment leveraging best-in-class processes. P&L & BUDGET MANAGEMENT. Financial acumen to make data-backed decisions and recommendations. Improved portfolio margins by 14% focusing campaigns on high-profit SKUs. UPSTREAM & DOWNSTREAM MARKETING for Startups and Leading Multinationals | Beauty | CPG | Wellness & Longevity | DTC & B2B | Skincare | Haircare & Color