Ilene Rosenthal
New York, New York
Overview
Weekly Newsletter: Marketing Air-Cover -- CMO insights on marketing strategy and investment Subscribe here: https://www.linkedin.com/newsletters/marketing-air-cover-6912046386037334016/ Ambitious CEOs in growing sectors like technology, finance, and healthcare have talented sales and marketing teams, as well as outsourced providers, who keep the marketing machine running. There's still a lot of second-guessing about the investment it takes to grow. And, CEOs find themselves approving those dreaded Random Acts of Marketing. They believe what they’ve been told by marketing specialists and ju
About
Weekly Newsletter: Marketing Air-Cover -- CMO insights on marketing strategy and investment Subscribe here: https://www.linkedin.com/newsletters/marketing-air-cover-6912046386037334016/ Ambitious CEOs in growing sectors like technology, finance, and healthcare have talented sales and marketing teams, as well as outsourced providers, who keep the marketing machine running. There's still a lot of second-guessing about the investment it takes to grow. And, CEOs find themselves approving those dreaded Random Acts of Marketing. They believe what they’ve been told by marketing specialists and junior teams who don’t have a comprehensive view of their business issues. Results are tepid, skepticism is high, indecision is rampant. A strong marketing strategy will focus on specific business KPIs, use existing resources before buying new toys, and fills the gaps you couldn’t see before. When the strategy is set, the tactics are measurable, and spending is justified. Bye-bye waste and risk. Now, the team has moved from random acts of marketing to a firm strategy, and the tactics that serve them. Nothing else. Build your marketing strategy and plan in three ways: For businesses $15-35MM in revenue with $500+ allocated to marketing: hire a CMO to optimize and manage your in-house and outsourced teams. For businesses with $5-$15MM in revenue and $500+ allocated to marketing: hire CMO expertise to work with management and internal/outsourced teams on marketing planning, implementation, and resource allocation on a monthly basis For businesses under $5MM in revenue and less than 5% of revenue allocated to marketing: Join the Marketing Strategy Lab to access resources and training in a peer group coaching format As the saying goes, "It's hard to see the label when you're inside the jar." I can help you build the roadmap you need to spend wisely and strategically on marketing. Use your owned media first before you spend on random tactics Make the hard decision to focus, so your marketing spend can have an impact Ramp up your team's skills so you get the most out of their time and effort Commit to smart marketing, and abandon random acts and wishful thinking Let's talk through some examples of how this can work for your company. For example: your brand's story, marketing automation, content and messaging, fueling your sales team, hiring for marketing and more. Contact me below: 914.292.0303 info@whitespacemarketinggroup.com DM via LinkedIn