Ian Feder
San Diego, California
Overview
Most SaaS CEOs don't have a marketing problem. They have a revenue system problem. Your GTM feels busy, but pipeline isn’t scaling predictably. Sales complains about lead quality. Tools don’t talk, reporting lags, and campaigns run in silos. You’re managing activity when you should be engineering systems. That’s where I come in. I partner with $10M–$50M SaaS, eCommerce, and PE-backed companies as a Fractional Chief Marketing Officer (CMO) & Revenue Architect to build growth engines that: Select Outcomes: - Cybersecurity SaaS: $12M → $25M ARR in 8 months (automation, ABM, inbound engine) - L
About
Most SaaS CEOs don't have a marketing problem. They have a revenue system problem. Your GTM feels busy, but pipeline isn’t scaling predictably. Sales complains about lead quality. Tools don’t talk, reporting lags, and campaigns run in silos. You’re managing activity when you should be engineering systems. That’s where I come in. I partner with $10M–$50M SaaS, eCommerce, and PE-backed companies as a Fractional Chief Marketing Officer (CMO) & Revenue Architect to build growth engines that: Select Outcomes: - Cybersecurity SaaS: $12M → $25M ARR in 8 months (automation, ABM, inbound engine) - Legal SaaS: $1M → $6M ARR with lifecycle automation and GTM strategy - Healthcare FinTech: Fractional CMO leadership → successful exit - Healthcare SaaS: GTM architecture → successful exit - FinServ platform: $22M → $100M+ via lifecycle marketing and RevOps scale - Amazon: $150M in net-new accounts via B2B GTM and CRM-driven ABM The Revenue Architecture Method: AUDIT – Diagnose pipeline constraints, GTM misalignment & RevOps gaps ARCHITECT – Design integrated growth infrastructure (CRM, attribution, lifecycle) ACTIVATE – Deploy systematized campaigns with aligned sales enablement ACCELERATE – Optimize for ARR, CAC, RAC, and revenue velocity I bring boardroom-level growth strategy (Amazon $4B division, $750M+ revenue engineered) with execution speed honed across SaaS, FinTech, and eCommerce. Ready to engineer exponential growth? mrfeder@gmail.com | elitecmo.com Core Competencies: Fractional Chief Marketing Officer | Fractional CMO | Revenue Architect | SaaS GTM Strategy | RevOps | Demand Generation | ABM | Funnel Optimization | ARR Growth | CAC/LTV Optimization | Marketing Automation | Salesforce | HubSpot | Marketo | Growth Systems | GTM Alignment | PE-Backed Growth | Valuation Growth | Exits | B2B SaaS | eCommerce Growth | Pricing Strategy | Lifecycle Marketing | Customer Acquisition | Paid Media | Enterprise B2B | Global Marketing Leadership