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Ian Faith

Fractional CMO

Arizona

Overview

Ian architects growth for future-focused companies. With over 30 years of marketing leadership experience, he partners with businesses from pre-Series A startups to expanding enterprises, bringing strategic clarity and hands-on execution to unlock their next revenue milestone. Ian's expertise spans supply chain, transportation, technology, legal, entertainment, CPG, e-commerce, and software. Throughout his career, he's held C-suite and senior leadership roles, including President, SVP, and CMO, driving business growth through strategic marketing, business development, and M&A activities. Whe

About

Ian architects growth for future-focused companies. With over 30 years of marketing leadership experience, he partners with businesses from pre-Series A startups to expanding enterprises, bringing strategic clarity and hands-on execution to unlock their next revenue milestone. Ian's expertise spans supply chain, transportation, technology, legal, entertainment, CPG, e-commerce, and software. Throughout his career, he's held C-suite and senior leadership roles, including President, SVP, and CMO, driving business growth through strategic marketing, business development, and M&A activities. Whether building brands from the ground up or scaling mid-market companies into new markets, Ian delivers results by implementing systems that fuel scalable, sustainable growth. His approach combines strategic vision with tactical execution, making him a dynamic partner for companies ready to accelerate their growth trajectory. 2025: Raised iCoat's Spend per Customer +124%, while growing the business and refining the customer base. Defining differentiation has competitors losing customers to iCoat. Proven Track Record of Impactful Growth • Consistently delivers measurable business outcomes through data-driven marketing strategies. • Architected and executed multi-channel digital marketing initiatives that drive Tof demand generation, and lead conversion. • Spearheaded strategies that significantly increased website traffic, engagement, and pipeline velocity. Visionary Leadership & Team Building • Builds and scales high-performing, results-driven marketing teams that align with business objectives. • Champions innovation, leveraging emerging technologies and trends to maintain a competitive edge. • Develops and executes brand-defining campaigns that resonate with target audiences and drive growth. Transformational Achievements • Consistently surpasses revenue and sales targets through strategic marketing execution. • Revitalized underperforming marketing teams, instilling a culture of excellence and accountability. • Directly contributed to revenue growth exceeding $28 million through data-backed marketing initiatives. • Played a pivotal role in positioning companies for successful mergers, acquisitions, and market expansions. Strategic Vision & Executive Collaboration • Leads with a customer-first approach, aligning marketing strategies with business objectives to maximize ROI. • Forges strong relationships with C-suite executives, investors, and cross-functional teams. • Adept at balancing long-term brand-building with short-term revenue-driving initiatives.

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