Howard O Schaffer
Austin, Texas
Overview
An established executive with a track record of helping grow multiple companies to a successful acquisition. In addition, part of multiple executive teams that have acquired 5 different companies. Performance-driven Marketer, Brand Builder, Team Builder, Talent Producer, Client & Account Relationship Manager/Developer, and Product Marketing leader. An aptitude for analyzing market trends and developing innovative digital marketing strategies that drive brand awareness and profitable growth. Part of two successful exits. In 2019 I helped lead the Beneplace executive team through the successf
About
An established executive with a track record of helping grow multiple companies to a successful acquisition. In addition, part of multiple executive teams that have acquired 5 different companies. Performance-driven Marketer, Brand Builder, Team Builder, Talent Producer, Client & Account Relationship Manager/Developer, and Product Marketing leader. An aptitude for analyzing market trends and developing innovative digital marketing strategies that drive brand awareness and profitable growth. Part of two successful exits. In 2019 I helped lead the Beneplace executive team through the successful acquisition and transition to Entertainment Benefits Group (EBG). In 2015, I was part of the Offers.com leadership team which resulted in a successful acquisition by Ziff Davis. After the transaction, I lead the multi-year integration. HOS Performance is now "Helping Others Succeed" by coaching founders, CEO's and CMO's on many areas of growing there business. Creating GTM strategies, brand identity, assessing all performance Marketing channels (including affiliate marketing), building/reviewing data/KPI's, MarTech assessment, how AI is used both with internal teams and assisting the customer. Team talent assessment & coaching/mentoring leaders within the business. Passion for fitness and wellness, but have worked across many verticals including affiliate and ed tech.