Holly Ramer
Boston, Massachusetts
Overview
I am a consumer-focused, data driven digital leader with extensive experience driving growth across DTC, Amazon and Marketplaces while building great brands and teams. My hands-on strategic leadership style has consistently delivered results by aligning strategic digital infrastructure, full funnel marketing, and site optimization powered by well-crafted teams of functional experts and agencies. Informed by my years of playing division one sports, I know you can't win alone so I invest in the development and happiness of my team and build strong cross functional relationships. I am an extrave
About
I am a consumer-focused, data driven digital leader with extensive experience driving growth across DTC, Amazon and Marketplaces while building great brands and teams. My hands-on strategic leadership style has consistently delivered results by aligning strategic digital infrastructure, full funnel marketing, and site optimization powered by well-crafted teams of functional experts and agencies. Informed by my years of playing division one sports, I know you can't win alone so I invest in the development and happiness of my team and build strong cross functional relationships. I am an extravert drawing energy from engaging and working with others. What makes me different? My depth of cross-functional experience and expertise. I have 20+ years of driving omnichannel growth across the value chain for small and large companies. I have been in strategy, product marketing, and business development roles for multi-billion dollar footwear organizations as well as the “digital accelerator” for a $300M baby care hardgoods company. My MBA from Wharton allows me to partner with finance and operations to drive financial results while my passion for consumer insights and go-to-market experience enables me to create breakthrough consumer journeys with brand and product teams. I am “in the game” and adaptable to almost any business situation. Key achievements include: •Drove 40% YoY eCommerce growth via performance marketing, customer retention and site optimization anchored in personalization and customization. •Led transformation and education of 30-person sales and analytics organization to accelerate eCommerce growth with omni-channel retail partners including Walmart, Target and Best Buy. •Implemented critical brand-wide pricing initiative across 3K SKU portfolio to maintain price integrity across omni-channel marketplace. Raised average price 15% in FY18. •Drove profitability and efficiency on Amazon resulting in double-digit revenue increases and 25% profitability increase. •Optimizing $10M digital marketing budget by consolidating agency partnerships and increasing media investment efficiency, achieving 30% YoY improvement in ROAS. Specialties: eCommerce, Digital Marketing, P&L Management, Digital Transformation, Analytics, Omni-Channel Development, Digital Marketplace Management, Consumer Products, UDP/MAP Policy, Brand Strategy, Commercial Strategy, Product Development, Product Innovation, Team Leadership, Business Development, B2B Partnerships, Acquisition and Retention Marketing.