Henry Rosas-Curry
Santa Barbara, California
Overview
I’m a data-driven marketing and business development executive with 15+ years of experience leading revenue, brand, and customer growth across technology, healthcare, design, consumer, and nonprofit sectors. As Founder and Principal of Common Thread Digital, I’ve helped 30+ organizations break through growth plateaus by aligning marketing, sales, and operations under a single strategy that drives measurable ROI. I focus on results—optimizing customer acquisition, improving retention, and delivering consistent double-digit growth through omnichannel marketing, analytics, and automation. On th
About
I’m a data-driven marketing and business development executive with 15+ years of experience leading revenue, brand, and customer growth across technology, healthcare, design, consumer, and nonprofit sectors. As Founder and Principal of Common Thread Digital, I’ve helped 30+ organizations break through growth plateaus by aligning marketing, sales, and operations under a single strategy that drives measurable ROI. I focus on results—optimizing customer acquisition, improving retention, and delivering consistent double-digit growth through omnichannel marketing, analytics, and automation. On the nonprofit side, I served as Deputy Executive Director & Director of Marketing for Pilgrim Terrace and The Terrace Foundation, where I managed $2.5M+ budgets, secured $3M+ in new funding, rebranded both organizations, and increased media coverage by 300%. My work has always been about using business strategy to power mission impact—turning underperforming programs into sustainable growth engines. I’m fluent in both data and storytelling, which means I can translate analytics into action and strategy into measurable change. Core strengths: Marketing leadership, brand strategy, fundraising and partnerships, omnichannel growth, data analytics, CRM and automation (HubSpot, Salesforce), P&L management, and cross-functional leadership. I’m passionate about helping organizations grow with purpose and clarity—balancing innovation, performance, and impact.