Heidi Joy Tretheway
Portland, Oregon
Overview
I help companies tell clear, credible stories about complex technology — building market authority and measurable revenue, especially when trust is the deciding factor. Over the past 20+ years, I’ve built and led global brand, content, and communications teams across AI, martech, and enterprise SaaS. My work has supported major growth inflection points: scaling category leadership, defining go-to-market narratives for emerging technologies, and guiding messaging through acquisitions and funding rounds. I’ve driven commercial impact in startups, unicorns, and large enterprises; led six global
About
I help companies tell clear, credible stories about complex technology — building market authority and measurable revenue, especially when trust is the deciding factor. Over the past 20+ years, I’ve built and led global brand, content, and communications teams across AI, martech, and enterprise SaaS. My work has supported major growth inflection points: scaling category leadership, defining go-to-market narratives for emerging technologies, and guiding messaging through acquisitions and funding rounds. I’ve driven commercial impact in startups, unicorns, and large enterprises; led six global rebrands; and built distributed teams across 14 time zones. Most recently, my work in generative and agentic AI has focused on the confidence layer — model safety, ethics, and evaluation systems. What I do best • Category positioning and product narrative (the “why us, why now”) • Thought leadership and executive storytelling (POV, keynotes, publications) • Brand strategy and enterprise-grade messaging for long buying cycles • Editorial standards and content systems that scale • Cross-functional alignment across product, sales, and communications • Global team leadership (4–20 people; remote-first) Highlights • Led content and brand organizations where content influenced >90% of pipeline • Helped scale high-growth SaaS from early stage through category leadership • Authored the business plan and pitch narrative that secured a $12.9M Series A raise • Built GTM messaging frameworks used by enterprise sales teams at multiple >$1B organizations • Retained 100% of top talent while mentoring new managers and building durable teams I’m focused on executive roles (VP / Head of Brand, Content, or Narrative) at AI-forward or enterprise SaaS companies where strategic storytelling and credibility are central to growth. Based in the Pacific Northwest. Remote-first and open to 25–50% travel. Comfortable in boardrooms and on stage.