Heidi Hattendorf
Miami, Florida
Overview
I help founders and executive teams build focused, practical marketing and go-to-market plans that drive profitable growth. Most founders don’t need more marketing ideas. They need clarity on where to invest in marketing, and often what to stop doing. They simply need results. I’ve spent 25+ years leading marketing and go-to-market teams for B2B companies across technology, life sciences, regulatory, telecom, manufacturing, and services. My work consistently connects strategy to execution in a practical, focused way to support the business and deliver measurable outcomes. Many founders and
About
I help founders and executive teams build focused, practical marketing and go-to-market plans that drive profitable growth. Most founders don’t need more marketing ideas. They need clarity on where to invest in marketing, and often what to stop doing. They simply need results. I’ve spent 25+ years leading marketing and go-to-market teams for B2B companies across technology, life sciences, regulatory, telecom, manufacturing, and services. My work consistently connects strategy to execution in a practical, focused way to support the business and deliver measurable outcomes. Many founders and CEOs I work with reach a similar point: - See fewer quality leads in increasingly competitive markets - Realize their message sounds the same as others, despite a strong offering - Busy teams, but limited visibility into what's actually working “We’ve tried a lot of different things, but we’re not sure what’s really driving results.” This is frustrating, costly, and difficult to make confident, data-informed decisions. No wonder marketing can start to feel like "activity" instead of an investment. There is definitely a better way forward, and I hear you. I partner with founders and leadership teams to bring structure and direction to marketing, grounded in proven experience aligned directly to business, not disconnected tactics. This may include: - Clarifying positioning and messaging to resonate with ideal customers - Building practical go-to-market (GTM) plans tied to measurable outcomes - Establishing a marketing system that supports sales and sustainable growth The goal is not hype or complexity. It’s a marketing foundation you can trust, measure, and adjust as the business evolves. In working with B2B founders and leadership teams, marketing and business strategy stay aligned. Together, we build GTM foundations that translate vision into results—supporting growth, improving profitability, and increasing company valuation. I share many of these concepts in my Amazon best-selling book, "The Marketing Growth Formula: The Playbook for Building a Profitable & Thriving Business", and work closely with clients to apply them in real-world situations. My perspective comes from experience across Fortune 100 companies, mid-market SaaS firms, and fast-growing startups. I've seen firsthand what works, what breaks, and what scales to bring a practical and focused approach. Next step: I welcome a conversation about your business and where marketing could better drive growth. Send me a message on LinkedIn, or visit heidihattendorf.com to learn more. Let's connect.