Heather Lodge
Nashville, Tennessee
Overview
I help Series A health tech companies transition from founder-led sales to scalable revenue engines. Many health tech startups reach a critical point where their early success — built through founder relationships and hustle — won't scale to the next level. Closing deals has become increasingly difficult and complex, yet their team is executing without strategic direction. The result? Inconsistent pipeline, difficulty demonstrating ROI and marketing that feels reactive rather than strategic. Who I Partner With: I work with B2B health tech companies ($3M-$15M ARR, $5M-$20M raised) facing s
About
I help Series A health tech companies transition from founder-led sales to scalable revenue engines. Many health tech startups reach a critical point where their early success — built through founder relationships and hustle — won't scale to the next level. Closing deals has become increasingly difficult and complex, yet their team is executing without strategic direction. The result? Inconsistent pipeline, difficulty demonstrating ROI and marketing that feels reactive rather than strategic. Who I Partner With: I work with B2B health tech companies ($3M-$15M ARR, $5M-$20M raised) facing scaling challenges, specifically: CEOs/Founders balancing growth with funding priorities Heads of Growth bridging product, sales and marketing strategies Growing companies with limited marketing expertise but capable marketing technicians Common Challenges I Solve: – Standing out in a crowded healthcare landscape – Scaling beyond founder-led sales to a predictable revenue engine – Building marketing foundations that impress investors for next funding rounds – Creating consistent messaging that resonates with complex healthcare buying committees – Balancing immediate results with long-term infrastructure – Figuring out the right suite of AI tools that move the needle on your marketing metrics Why My Approach Works: Unlike traditional consultants who deliver strategies without implementation, I don’t just hand you a strategy and disappear – I roll up my sleeves and make it happen. I’ll guide your team, build smart systems and implement AI tools that to multiply your impact without multiplying your payroll. My approach is data-driven, connecting every dollar spent to actual business outcomes—metrics your board actually cares about. What Makes Me Different: – Healthcare-specific marketing expertise with deep domain knowledge – Bridge between strategy and execution—not just plans, but results – ROI-focused, data-driven approach with clear tracking for investors – Framework for scaling beyond founder-led sales – Cross-functional alignment between product, marketing, and sales – Strategic AI implementation that help you do more with less Let's build a revenue engine that powers your next phase of growth. Connect with me right here on LinkedIn or book an intro call at thehybridcmo.com. You can also reach out directly at heather@thehybridcmo.com.