Hannah Rowe
Los Angeles, California
Overview
Brit in LA. Recognised among Marketing Week’s ‘Top 100’, I’m a Fractional CMO helping ambitious start-ups build and scale sustainable, performance-driven marketing systems - bridging UK and US markets. Most recently, I owned full US GTM strategy and launch for Ancient + Brave (Sunday Times Top 100 & in FT Top 1000 fastest growing in Europe) as Fractional Marketing Lead - from market positioning, channel & state strategy to building out on-the-ground US team, localised content, agencies & partnerships. Spearheaded 360 LA launch activation spanning OOH, podcast, influencers, experts & 3 week im
About
Brit in LA. Recognised among Marketing Week’s ‘Top 100’, I’m a Fractional CMO helping ambitious start-ups build and scale sustainable, performance-driven marketing systems - bridging UK and US markets. Most recently, I owned full US GTM strategy and launch for Ancient + Brave (Sunday Times Top 100 & in FT Top 1000 fastest growing in Europe) as Fractional Marketing Lead - from market positioning, channel & state strategy to building out on-the-ground US team, localised content, agencies & partnerships. Spearheaded 360 LA launch activation spanning OOH, podcast, influencers, experts & 3 week immersive pop-up resulting in 300% DTC growth, 49% RCR & being featured in Beauty Independent, LA Times, Glossy & Forbes in 6 months. Through my consultancy Coastal, I work with growth-stage consumer lifestyle brands across health, wellness, supplements, food & drink and performance skincare. My 12+ year track record spans DTC, retail and brand-building globally - leading Luna Daily’s US entry into Sephora North America and 3x DTC growth, taking Huawei to a Top 10 Global Tech Giant, and re-launching Casio BABY-G in the UK into ASOS, Topshop and Selfridges, setting the blueprint for Europe and the US. If you’re scaling a consumer lifestyle brand across the US or UK, I’m always up for a chat. I can help with : - Marketing strategy - Brand Positioning - General marketing knowledge all channels - Customer acquisition & retention - Marketing operations & project management - Building marketing teams & resources - Brand partnerships, network & contacts - How to launch into US / GTM Plans / GM - Cultural differences between UK & US - Localised marketing activations - Growth tactics & prioritisation - Growth on minimal budget - US & UK retail strategy - On-ground LA/NY activations My unique advantage : I combine strategic insight learnt across a series of similar stage businesses with a hands-on approach, adaptable to the fast-paced, evolving landscape of start-ups. My mission is to empower founders and marketing teams with leadership and mentorship that drives scalable, sustainable growth.