Haley Lacy Rose
Austin, Texas
Overview
:: FRACTIONAL CMO :: In my prior role as the Regional Marketing Director of Chartwells Higher Education, I managed 50 accounts across 10 states while coordinating all communication activities for a $125 million portfolio of campus dining accounts across the central USA. While doing so, I achieved 100% account retention, managed consumer-focused campaigns, and partnered with national brands. Prior to this position, I was a Senior Sales Director at SSC Service Solutions pursuing multi-million dollar business partnerships with C-suite executives. I was instrumental in growing my division's bu
About
:: FRACTIONAL CMO :: In my prior role as the Regional Marketing Director of Chartwells Higher Education, I managed 50 accounts across 10 states while coordinating all communication activities for a $125 million portfolio of campus dining accounts across the central USA. While doing so, I achieved 100% account retention, managed consumer-focused campaigns, and partnered with national brands. Prior to this position, I was a Senior Sales Director at SSC Service Solutions pursuing multi-million dollar business partnerships with C-suite executives. I was instrumental in growing my division's business from $400,000/year to $180+ million/year. Throughout my career, I’ve earned respect for designing groundbreaking solutions that drive aggressive growth for multinational brands. Exceptionally well-versed in all aspects of marketing and communications, I offer a track record of generating multimillion-dollar growth and expanding revenue streams. With a talent for acting as corporate spokesperson and voice of the customer, I am committed to improving bottom-line profitability while achieving the highest levels of brand awareness. ::: LEADERSHIP STRENGTHS ::: • Audience Engagement • Integrated Marketing Campaigns • Brand Positioning • Advertising & Promotions • Social Media & Web Content • Content Strategy • Presentations & Proposals • High-Impact Marketing Tactics • Press Releases • Articles & Newsletters • Staff Management & Motivation • Media Relations • Request for Proposals (RFPs) • Lead & Demand Generation • Art Direction