Gwen Murray
San Antonio, Texas
Overview
I help mobile app founders go from "great idea" to "breakthrough launch". With 90% of apps failing in their first year, you need more than just a "marketing person" - you need someone who's been there, and launched apps across every category imaginable. From Amazon Kindle to mental health apps to e-commerce platforms, I've mastered the unique challenges of mobile: • App Store Optimization that actually works • Pre-launch beta communities that create buzz • Push notification and email strategies that generate engagement • GTM playbooks built specifically for mobile Recent launches include:
About
I help mobile app founders go from "great idea" to "breakthrough launch". With 90% of apps failing in their first year, you need more than just a "marketing person" - you need someone who's been there, and launched apps across every category imaginable. From Amazon Kindle to mental health apps to e-commerce platforms, I've mastered the unique challenges of mobile: • App Store Optimization that actually works • Pre-launch beta communities that create buzz • Push notification and email strategies that generate engagement • GTM playbooks built specifically for mobile Recent launches include: → Crawler: Gen Z social app (influencer-driven launch) → Cocoon: Mental health matching (personalized onboarding) → X Shack: Cannabis lifestyle (community + events) → Renolution: AI platform connecting contractors with homeowners (branding + ASO) → Staples: e-commerce app (ASO + push strategy) I work with pre-launch founders and startups to build: ✓ Complete GTM strategy (not just tactics) ✓ Brand positioning that stands out among 2M+ apps ✓ ICP frameworks for mobile user acquisition ✓ Execution teams that can actually deliver Let's talk if you're building a mobile app and want to be in the 10%. Grab my free 30-60-90 Day Mobile App GTM Plan below DM me "APP" to chat about your launch