Greg Staley
Salt Lake City, Utah
Overview
I build and scale predictable revenue systems inside B2B SaaS companies. Over the past 24+ years, I’ve operated across both growth-stage and more established environments, consistently stepping into situations where revenue needs to become more structured, more predictable, and more scalable. I’ve served as both a CRO and a sales-focused CEO. While I’ve led at the company level, my highest-leverage impact is owning the revenue engine, building enterprise sales organizations, and installing the operating rigor required to drive consistent new ARR and expansion. My work typically centers arou
About
I build and scale predictable revenue systems inside B2B SaaS companies. Over the past 24+ years, I’ve operated across both growth-stage and more established environments, consistently stepping into situations where revenue needs to become more structured, more predictable, and more scalable. I’ve served as both a CRO and a sales-focused CEO. While I’ve led at the company level, my highest-leverage impact is owning the revenue engine, building enterprise sales organizations, and installing the operating rigor required to drive consistent new ARR and expansion. My work typically centers around a few core areas: • Bringing structure and discipline to forecasting, pipeline, and deal execution • Scaling enterprise sales teams and improving performance consistency • Aligning Sales, Marketing, and Customer Success around shared revenue outcomes • Building repeatable GTM systems that hold up under scale and complexity • Across roles, I’ve been responsible for driving and supporting meaningful revenue growth: • Scaled ARR from $1M to $18M at SynergySuite while helping lead Series A and B funding • Contributed to growth from ~$20M to ~$150M at Workfront (now Adobe) • Built the U.S. go-to-market engine from scratch, shifting revenue mix from 98% EU to 93% U.S. • Closed multiple 7-figure enterprise deals (largest $3.5M+ ARR) across complex, multi- stakeholder sales cycles • Delivered 75% year-over-year growth and sustained strong performance beyond initial scale • Achieved 96% gross retention and 111% net revenue retention through disciplined execution and alignment Earlier in my career at Workfront, I led enterprise sales teams during a period of rapid scale, reinforcing my focus on execution, accountability, and consistency at higher levels of complexity. How I lead: I treat revenue as a system. Clear ICP → qualified pipeline → accurate forecasting → strong inspection → performance accountability. I build high-standard, low-ego cultures and develop leaders who can scale beyond me. The goal is not just growth, but durable, repeatable performance. I’m currently focused on CRO and VP of Sales opportunities within B2B SaaS organizations where there is a clear mandate to: • Accelerate new ARR • Improve forecast accuracy and pipeline discipline • Scale enterprise or mid-market sales teams • Strengthen retention and expansion economic4