Greg G.
Dallas, Texas
Overview
I transform underperforming brands into market leaders by blending data-driven strategies with powerful storytelling. At Xome, I increased auction engagement 180% through targeted SEO and UX optimization, AI implementation and improved digital strategies. While at Mr. Cooper, the brand repositioning I led improved NPS by 30 points. I build marketing engines that deliver measurable business impact across real estate, financial services, and consumer sectors. My approach combines strategic vision with execution excellence—whether launching the industry's first Auction Simulator (driving 200K new
About
I transform underperforming brands into market leaders by blending data-driven strategies with powerful storytelling. At Xome, I increased auction engagement 180% through targeted SEO and UX optimization, AI implementation and improved digital strategies. While at Mr. Cooper, the brand repositioning I led improved NPS by 30 points. I build marketing engines that deliver measurable business impact across real estate, financial services, and consumer sectors. My approach combines strategic vision with execution excellence—whether launching the industry's first Auction Simulator (driving 200K new users at 38% conversion) or building in-house agencies that save millions while improving creative output. I excel at the intersection of brand transformation and technology, leveraging data science to reduce acquisition costs by 24% while growing paid users 138%. Leaders hire me when they need marketing to move beyond awareness into tangible business results. B2C and B2B experience in financial services, proptech, healthcare, technology, hospitality, travel, retail, consumer packaged goods, consumer durable goods, real estate, professional services, media, fashion and non-profit categories.