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Grady Teske

Fractional CMOFractional CRO

Menlo Park, California

Overview

Most B2B business owners face the same problem: You’ve built a great product, but your pipeline depends on luck, rented platforms, or ad spend you can’t track. That’s why I built Rising Tides—to give founders and executives ownership of their distribution. For the past 15 years as a Fractional CRO/CMO, I’ve led 250+ go-to-market launches across SaaS, Manufacturing, Insurance, Finance, and more. Our specialty is engineering predictable, acquisition-ready pipelines through: Outreach that scales: Multi-channel sequencing across email + LinkedIn, designed to convert strangers into conversations

About

Most B2B business owners face the same problem: You’ve built a great product, but your pipeline depends on luck, rented platforms, or ad spend you can’t track. That’s why I built Rising Tides—to give founders and executives ownership of their distribution. For the past 15 years as a Fractional CRO/CMO, I’ve led 250+ go-to-market launches across SaaS, Manufacturing, Insurance, Finance, and more. Our specialty is engineering predictable, acquisition-ready pipelines through: Outreach that scales: Multi-channel sequencing across email + LinkedIn, designed to convert strangers into conversations. Sales automation: Campaigns and follow-ups that run daily without burning out teams. CRM integration: Clean, actionable data that makes every rep more effective. Our Advantage We combine strategic advisory, hands-on execution, and automation integration in one unified system: Strategic Advisory from Grady Teske—Fractional CMO & CRO with 250+ GTM launches Tactical Execution in content, outreach, and personal branding Tech Automation that unifies your CRM, funnels, and workflows What it looks like in practice 81% email open rate + 69% click rate for a global retail manufacturer 4,082 new users in 45 days, while cutting CAC by 68% for an on-demand services startup 51% LinkedIn acceptance rate + 23% reply rate for an AI SaaS launch 45% LinkedIn acceptance rate + 12% replies for a real estate platform, generating qualified investor conversations 46% email open rate + 41% click rate for a creative advertising tech company 350K impressions + 29% higher install rate for a marketplace cold start These aren’t one-offs—they’re the result of a repeatable system we implement for mid-market B2B companies ($20M–$100M ARR) who want sustainable growth and pipeline clarity. If you’re a founder or executive tired of disconnected tactics and wasted spend, my work centers on one mission: Help you build distribution that you own. I also share weekly insights on B2B sales, authority, and pipeline engineering in The Weekly Invoice—a newsletter read by operators who know authority unlocks deal flow. Subscribe at weeklyinvoice.co Or book a call at risingtides.io

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Location

Menlo Park, California

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