Glenn Johnson
Brooklyn, New York
Overview
I am a Fractional CMO & Brand Strategist helping SMBs and founders scale., with a keen focus on CPG founders. With a career built on Madison Avenue, I bring high-level luxury expertise (Wine & Spirits, Fashion, Beauty, Hospitality) to the fast-paced world of SMBs and Startups. I like to dig deep to find a brands meaning and the market it serves, I don't just hand over a strategy; I help execute it—from branding, messaging and strategy, to packaging, sales messaging, websites and social media. Most of my clients come to me through referrals, when a contact "needs a guy"—someone who can handle
About
I am a Fractional CMO & Brand Strategist helping SMBs and founders scale., with a keen focus on CPG founders. With a career built on Madison Avenue, I bring high-level luxury expertise (Wine & Spirits, Fashion, Beauty, Hospitality) to the fast-paced world of SMBs and Startups. I like to dig deep to find a brands meaning and the market it serves, I don't just hand over a strategy; I help execute it—from branding, messaging and strategy, to packaging, sales messaging, websites and social media. Most of my clients come to me through referrals, when a contact "needs a guy"—someone who can handle everything from a brand’s visual identity to its long-term market positioning. I have an Ask Me Anything approach, I work on a scalable basis to help a brand find its voice and its market. I’m a community builder, a storyteller and keen listener. I’ve spent years moderating frank discussions with industry innovators at Soho House and on Ad Week stages. Currently, I'm partnering with The Grey Journal to host “Ugly Talks," a founder-led community sharing real insights, with a focus on the burgeoning NYC CPG community. In NYC? I’m always looking for talented founders and manufacturers to join my future panels. Let's start a conversation! For everyone else, I'd love to connect and hear more about your work as well. CREATIVE WRITING: I have been a writer all my life, I'm working on scripts, fast fiction and books and have a graphic novel and podcast ideas to execute on. Agents, Producers, Directors, Funders, I'd love to hear what you're working on and share my work.