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Gina Kawalek

Fractional CMO

Palmetto, Georgia

Overview

Hi, I’m Gina. After 15+ years leading marketing inside high-growth tech companies, I hit a question many successful professionals eventually face: “Is this it?” On paper, everything worked. In reality, something felt off. So instead of chasing the next title, I started redesigning my life. Experimenting with slower, more intentional ways of living and working. That journey became Life at Play. ⸻ WHAT IS LIFE AT PLAY? Life at Play is where I share stories and experiments for people rethinking how they want to live. For those who did everything “right” and still feel off. Through writing,

About

Hi, I’m Gina. After 15+ years leading marketing inside high-growth tech companies, I hit a question many successful professionals eventually face: “Is this it?” On paper, everything worked. In reality, something felt off. So instead of chasing the next title, I started redesigning my life. Experimenting with slower, more intentional ways of living and working. That journey became Life at Play. ⸻ WHAT IS LIFE AT PLAY? Life at Play is where I share stories and experiments for people rethinking how they want to live. For those who did everything “right” and still feel off. Through writing, interviews, and real-life experiments, I explore career shifts, motherhood, wellness, creativity, community, and redefining success -- sharing what works (and what doesn’t). Serenbe, a small nature-focused community outside Atlanta where I live, happens to be where many of these stories unfold. But the lessons travel far beyond this small town in the woods. Life at Play shows up in three main ways: • Stories & media exploring modern life, work, and well-being • Guides and sessions for people navigating life or business transitions • Community projects and local platforms connecting people in Serenbe & Chattahoochee Hills My goal isn’t to coach or preach, just to share what I’m learning and invite others along as they figure out what feels right for them too. ⸻ START HERE + FOLLOW ALONG Subscribe to Life at Play weekly-ish newsletter → https://ginakawalek.substack.com/ And if Instagram is your thing, I’m there too (likely oversharing). → instagram.com/ginakawalek ⸻ MY BACKGROUND Before this chapter, I spent over a decade helping SaaS companies scale through rapid growth. At Tricentis, I helped build and lead a global marketing team, across the U.S. and APAC, as the company grew from $2.5M to $425M ARR. I also worked at ExactTarget, Salesforce, and Insightpool (now part of Cision), gaining firsthand experience in acquisitions, IPOs, and high-growth phases That experience now informs how I think about business, growth, and building things that last. ⸻ A LITTLE MORE ABOUT ME Mom of two. Curious human. Recovering hustle addict. Unshakable optimist, hype woman. Yoga instructor who doesn’t teach. And your straight-shooting friend who always gives the practical advice. Living in Serenbe with my family and constantly experimenting with how life can feel more playful, connected, and intentional.

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Location

Palmetto, Georgia

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