Gina Clementi
Portland, Oregon
Overview
I'm Gina Clementi – brand growth strategist, Fractional CMO, and the founder behind Goodstory. I help bold brands with purpose find their authentic voice and create stories that actually matter to people. What I do is a bit like brand archaeology – digging past surface-level marketing speak to uncover stories worth telling. I work with startups, global companies, and mission-driven organizations to develop positioning, marketing strategies, and messaging that connects with actual humans. My approach was born at Nike, where I won a Nike Maxim award for "The Consumer Decides" by breaking away
About
I'm Gina Clementi – brand growth strategist, Fractional CMO, and the founder behind Goodstory. I help bold brands with purpose find their authentic voice and create stories that actually matter to people. What I do is a bit like brand archaeology – digging past surface-level marketing speak to uncover stories worth telling. I work with startups, global companies, and mission-driven organizations to develop positioning, marketing strategies, and messaging that connects with actual humans. My approach was born at Nike, where I won a Nike Maxim award for "The Consumer Decides" by breaking away from safe, expected marketing. I've scaled Nike Run Club globally and reshaped healthcare recruiting at Providence with strategies that challenge conventions but deliver results. My sweet spots: • Leading as Fractional CMO for growing brands • Crafting story-driven brand and content strategies • Building digital marketing across multiple channels • Creating messaging that builds genuine trust • Connecting brand strategy with cultural insights and real data If you're launching something new, rethinking your brand voice, or need to breakthrough in a crowded market, I help brands speak like people in a world dominated by algorithms. Outside work, I'm hiking trails with my four-legged Chief Barketing Officer, Olive. Got a complex brand challenge you need to transform into a story that sticks? Let's talk.