Gillian Kennedy
Portland, Oregon
Overview
I’m a strategist by nature, creative by heart, and marketer by habit. I help companies separate the brand gold from the marketing mumbo jumbo. And with that gold, weave real relationships that create a meaningful impact on consumer’s lives and change long-term buying habits. I have guided multiple consumer-led, purpose-driven, beloved brands in food & bev, footwear & apparel (and most recently new media) towards their first $B. In my 20+ years as a brand builder, I have come to know the power of brand to simultaneously create net profit and net consumer joy. My fav tools are: brand houses, co
About
I’m a strategist by nature, creative by heart, and marketer by habit. I help companies separate the brand gold from the marketing mumbo jumbo. And with that gold, weave real relationships that create a meaningful impact on consumer’s lives and change long-term buying habits. I have guided multiple consumer-led, purpose-driven, beloved brands in food & bev, footwear & apparel (and most recently new media) towards their first $B. In my 20+ years as a brand builder, I have come to know the power of brand to simultaneously create net profit and net consumer joy. My fav tools are: brand houses, consumer insights, guerilla WOM, real partnerships, real experiences, packaging design, retail marketing, grassroots community building, membership programs, surprise-and-delight digital, and color-coded spreadsheets. More importantly, who am I as a human? * I’m a natural connector - can’t help it. I got it from my mom. * I’m thoughtful at every turn. * Creativity is my ON button and curiosity is the current. * Integrity is everything. Got that from my dad. * Adventure can be had anywhere if you look hard enough. * And I’m a mom :) So I’m focused on fractional leadership right now so I can carve out time to be with my kiddos as they navigate middle school (ugggh, remember middle school??) Reach out if you want to connect!