George Linville
Charlotte, North Carolina
Overview
M&A / PE Track Record 2026: ProfitOptics (Renovus Capital) ← Acquired ?? 2025: Defiance Digital (Defiance Ventures)→ Macedon Technologies 2024: Level Agency (Dubin Clarke) ← Acquired Becker Media & Web Mechanix 2023: Mutual Mobile (WPP) → Grid Dynamics (NASDAQ: GDYN) 2022: Endava ← Acquired Business Agility & FIVE 2021: Levvel → Endava (NYSE: DAVA) 2016: PayStream Advisors → Levvel These days I find myself somewhere between a CRO, marketer, and builder. I’ve spent my career leading sales and marketing teams inside PE-backed and growth-stage B2B companies. I still enjoy talking shop about GT
About
M&A / PE Track Record 2026: ProfitOptics (Renovus Capital) ← Acquired ?? 2025: Defiance Digital (Defiance Ventures)→ Macedon Technologies 2024: Level Agency (Dubin Clarke) ← Acquired Becker Media & Web Mechanix 2023: Mutual Mobile (WPP) → Grid Dynamics (NASDAQ: GDYN) 2022: Endava ← Acquired Business Agility & FIVE 2021: Levvel → Endava (NYSE: DAVA) 2016: PayStream Advisors → Levvel These days I find myself somewhere between a CRO, marketer, and builder. I’ve spent my career leading sales and marketing teams inside PE-backed and growth-stage B2B companies. I still enjoy talking shop about GTM strategy, org design, comp models, forecasting, and anything that helps teams grow sustainably. What I’m most focused on right now is B2B email marketing. I believe brand is still the number one driver of growth, and that thoughtful, brand-led email is the best way to build trust and earn attention. Most marketing teams I meet aren’t short on data, they’re short on time, clarity, and control. We spend our weeks: • Endlessly cleaning lists, sometimes 20–30 hours a week • Patching together 4–6 tools to make one campaign work • Constantly tweaking settings, send volumes, and segments • Questioning every send and hoping deliverability holds The issue isn’t the team or the data. The tools just weren’t built for real B2B marketers. They try to serve everyone, from local gyms to global enterprises, and end up too simple or too bloated. So you’re left stitching things together that were never meant to fit. I wanted a platform built for how B2B marketing actually works, something that helps teams grow and manage their audiences safely, without needing to be deliverability or compliance experts. That’s why I started Outkeep. It helps B2B marketing teams: • Keep audiences clean, compliant, and active • Automate audience growth and enrichment • Protect deliverability and brand reputation • Spend less time fixing and more time creating I’m always open to connecting with people who want to talk about B2B growth, sales strategy, or what the future of email marketing should look like. Alongside building Outkeep, I continue to serve as a fractional CRO for select clients, leading GTM strategy, designing sales orgs and compensation models, forecasting, optimizing RevOps systems, and mentoring revenue & leadership teams through growth, PE transitions, and M&A. www.outkeep.com | DMs open