Genevieve Longtin
Portsmouth, New Hampshire
Overview
Most health tech companies don't have a marketing problem. They have a "we haven't built marketing yet" problem. That's where I come in. Over 20 years, I've built marketing organizations from scratch for digital health, behavioral health, and mental health technology companies at every stage from pre-Series A through pre-IPO. I scaled a 12-person team and grew the platform from $5M to $50M ARR while managing engagement for 12M+ active users. I've built the entire patient communications infrastructure from zero, doubling user lifetime value in the process. I ran the full marketing function for
About
Most health tech companies don't have a marketing problem. They have a "we haven't built marketing yet" problem. That's where I come in. Over 20 years, I've built marketing organizations from scratch for digital health, behavioral health, and mental health technology companies at every stage from pre-Series A through pre-IPO. I scaled a 12-person team and grew the platform from $5M to $50M ARR while managing engagement for 12M+ active users. I've built the entire patient communications infrastructure from zero, doubling user lifetime value in the process. I ran the full marketing function for a behavioral health startup serving community health centers and pharmaceutical partners. I use AI across everything, and have for years. Predictive segmentation, automated personalization, attribution modeling, channel optimization. It shows up in the outcomes: patient acquisition costs down 30%, client ARR from $6M to $15M in 18 months, engagement rates up 26% through behavioral personalization. Healthcare marketing is its own discipline. Patients are not consumers in the traditional sense. Providers have different decision trees than employers. Payers want outcomes data before they want brand stories. Building programs that speak credibly to all three, while staying HIPAA-compliant and clinically grounded, requires more than marketing instincts. It requires knowing the space, and I've spent two decades in it. My sweet spot is behavioral health, mental health, women's health, and digital health companies at growth stages where getting marketing right actually changes the trajectory of the business. Named 2017 eec Stefan Pollard Email Marketer of the Year.