Gary Rosenthal
Washington DC
Overview
With extensive experience in marketing and communications, I specialize in empowering companies through the practical application of AI, machine learning, and automation in omnichannel marketing programs. I tailor strategies and integrate tech stack tools for a seamless user experience across websites, mobile apps, social media, podcasts, audio/video, CRM/email marketing, brick-and-mortar stores, events, call centers, chatbots, kiosks, direct mail, voice assistants, SMS text messaging, AR, streaming, and IoT devices. I bring a unique combination of strategic thinking and in-depth knowledge of
About
With extensive experience in marketing and communications, I specialize in empowering companies through the practical application of AI, machine learning, and automation in omnichannel marketing programs. I tailor strategies and integrate tech stack tools for a seamless user experience across websites, mobile apps, social media, podcasts, audio/video, CRM/email marketing, brick-and-mortar stores, events, call centers, chatbots, kiosks, direct mail, voice assistants, SMS text messaging, AR, streaming, and IoT devices. I bring a unique combination of strategic thinking and in-depth knowledge of regulatory requirements in pharma, healthcare, and other industries. I develop campaigns, budgets, and metrics to define clear goals with comprehensive analysis, forecasting, and ROI measurement. Teaching at George Washington University and working with AstraZeneca, Bayer, Merck, and Glaxo have honed my ability to engage diverse audiences and create effective user experiences. Honored with awards for my contributions as a civilian contractor for Federal and military projects, including recognition from DLA, DOD, and the Department of Army. I am proud to have worked with esteemed organizations like FEMA, FDA, NIH, and NCI. My diverse professional background encompasses roles as a president, CMO, VP, director, analyst, educator, consultant, trainer, mentor, producer, project manager, speaker, lobbyist, and expert witness, honing my mastery of communication. I deliver clear and impactful messages to diverse audiences through years of experience and dedicated practice. As a mass media and communications writer, producer, and editor, I have earned prestigious awards for excellence, including an ADDY, Telly, CLIO, and two Peabody awards. These accolades reflect my commitment to creating compelling content that resonates with audiences. My priority as a technologist is staying at the forefront of emerging MarTech tools. I embrace innovation and push boundaries by exploring the cutting edge. This ensures I deliver top-notch solutions and achieve optimal outcomes in omnichannel marketing for my clients or projects.