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Garrett Putman

Fractional CMO

Raleigh, North Carolina

Overview

Brand, Growth & Customer Engagement Leader with 25+ years of experience building brands, scaling strategic partnerships, and creating high-impact experiences that drive enterprise pipeline and revenue. The strongest brands have a clear purpose and point of view — because differentiation isn't just about what you sell, but what you stand for. What drives me most is working with teams on a mission to make a real dent in the world — turning insights into bold ideas, breakthrough launches, and experiences that build lasting customer relationships. Today, I lead SAS's global customer engagement

About

Brand, Growth & Customer Engagement Leader with 25+ years of experience building brands, scaling strategic partnerships, and creating high-impact experiences that drive enterprise pipeline and revenue. The strongest brands have a clear purpose and point of view — because differentiation isn't just about what you sell, but what you stand for. What drives me most is working with teams on a mission to make a real dent in the world — turning insights into bold ideas, breakthrough launches, and experiences that build lasting customer relationships. Today, I lead SAS's global customer engagement portfolio — including flagship events, executive briefings, and user communities that reach 20,000+ customers and partners and influence $1B+ in enterprise pipeline annually. I lead a 26-person team and a $19M+ portfolio, partnering across sales, product, and marketing to strengthen C-suite relationships and accelerate adoption of data and AI. Over the course of my career, I've had the opportunity to help scale some of Raleigh-Durham's most successful companies — SAS, Republic Wireless (Bandwidth), Burt's Bees, and Soccer.com — while contributing to global brand and product marketing initiatives at Johnson & Johnson, GlaxoSmithKline, and The Clorox Company. Durham, NC native. Wake Forest alum (and former track & field MVP). Duke Fuqua MBA. Husband to Harriet and proud dad of two teenage boys.

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Location

Raleigh, North Carolina

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