Gabriel Ray
Los Angeles, California
Overview
AI-Powered Performance Marketing Director | 15+ Years Scaling DTC, SaaS & Tech Brands I architect full-funnel growth systems that combine AI-driven creative workflows, privacy-first attribution, and machine learning bid strategies to deliver 3-7× ROAS at scale. Over 15 years, I've managed $50M+ in ad spend across 40+ brands, consistently reducing CAC 25-35% while building high-performing teams. CORE IMPACT $50M+ ad spend managed | $1.5M monthly budgets | 40+ brands (beauty, tech, e-commerce, auto) Secured $50M Series B (Brave Software) | Enabled acquisition (Volaire → Guthy Renker) AI c
About
AI-Powered Performance Marketing Director | 15+ Years Scaling DTC, SaaS & Tech Brands I architect full-funnel growth systems that combine AI-driven creative workflows, privacy-first attribution, and machine learning bid strategies to deliver 3-7× ROAS at scale. Over 15 years, I've managed $50M+ in ad spend across 40+ brands, consistently reducing CAC 25-35% while building high-performing teams. CORE IMPACT $50M+ ad spend managed | $1.5M monthly budgets | 40+ brands (beauty, tech, e-commerce, auto) Secured $50M Series B (Brave Software) | Enabled acquisition (Volaire → Guthy Renker) AI creative: 100+ variants/month via ChatGPT/MidJourney → 80% faster, 50% higher CTR Privacy pioneer: Built SKAN/MMM 2 years before iOS14+ standard Team builder: 2 → 8+ members | Mentored 15+ buyers Board impact: Campaigns cited in investor decks & acquisition due diligence AI & AUTOMATION MASTERY Early AI adopter integrating machine learning into performance marketing: - Generative AI: ChatGPT ad copy, MidJourney/DALL-E visuals (100+ variants/month) - Automated bidding: Meta Advantage+, Google Smart Bidding, predictive modeling - LTV optimization: Predictive analytics achieving 3:1+ LTV:CAC ratios - Marketing automation: Klaviyo flows, HubSpot workflows, lifecycle optimization PRIVACY-FIRST ATTRIBUTION Post-iOS14+ measurement requires sophisticated infrastructure. I pioneered: - SKAN (StoreKit Ad Network) for iOS tracking - Marketing Mix Modeling (MMM) for incrementality - Multi-Touch Attribution (first-touch, last-touch, position-based) - Google Analytics 4 (GA4) advanced implementation - Incrementality testing (geo-holdouts) PLATFORM EXPERTISE Meta Ads (Advantage+, Catalog Sales, DPA) | Google Ads (Performance Max, Shopping, UAC) | TikTok | YouTube | Pinterest | Programmatic Display Budgets: $50K-$1.5M/month CAREER HIGHLIGHTS - Brave (Crypto): Secured $50M Series B—results cited to Sequoia Capital - Volaire (DTC): Rescued from bankruptcy → cash flow positive in 90 days → acquisition - Kopari (Beauty): 0.80× → 1.49× ROAS (86% improvement in 12 months) - Giant Protocol (Tech): 85% user growth across 15 languages in 15+ markets - Lincoln/LV (Luxury): 50K+ participants, 2M+ media impressions LET'S CONNECT I'm passionate about using AI insights, privacy-first measurement, and data-backed strategies to scale brands. If you need a leader who maximizes ROI, builds teams, and drives measurable growth, let's connect. gabrielrjackson@gmail.com